Social Media Management: A Beginner's Guide Nowadays, every business is on social media to gain more brand awareness, gain more follower...
Social Media Management: A Beginner's Guide
Nowadays, every business is on social media to gain more brand awareness, gain more followers, and even turn traffic from platforms such as Facebook and Instagram into more sales. That's exactly why, as Magna Digital Marketing Agency, we have prepared a detailed resource for those who want to learn social media. Hope it is useful!
Why social media?
Turkey's total population was recorded as 85.30 million in January 2022. As of this date, internet users in Turkey are 69.95 million and social media users are 68.90 million. Data published in Meta's advertising resources show that Facebook had 34.40 million users in Turkey at the beginning of 2022. The company's revised audience figures show that Facebook's ad reach in Turkey was equal to 40.3 percent of the total population at the beginning of 2022.
Updates to Google's advertising sources show that YouTube had 57.40 million users in Turkey in early 2022. This figure means that YouTube's 2022 advertising reach is equivalent to 67.3 percent of Turkey's total population.
Other figures published in Meta's advertising tools show that Instagram had 52.15 million users in Turkey at the beginning of 2022. This figure shows that Instagram's advertising reach in Turkey was equivalent to 61.1 percent of the total population at the beginning of the year.
Figures expressed in ByteDance's advertising sources show that TikTok has 26.56 million users aged 18 and over in Turkey in early 2022. The figures declared in LinkedIn's advertising sources show that LinkedIn has 12.00 million "members" in Turkey at the beginning of 2022.
Figures announced by Twitter show that Twitter had 16.10 million users in Turkey at the beginning of 2022. This figure means that Twitter's advertising reach in Turkey was equal to 18.9 percent of the total population at the time.
It is possible to increase data related to Social Media Marketing . But all the figures we have shared with you so far undoubtedly indicate how important social media and social media management are for brands.
What is social media marketing?
Although these platforms vary from country to country, the data we share with you above actually provides the answer to this question.
As a business, you can have your employees create LinkedIn profiles to connect with both employees and people you work with regularly. You can share content like articles and industry knowledge posts to position yourself as an expert.
What is social media management?
Social media management is the process of managing your online presence on social media platforms such as Facebook, Instagram, Pinterest, Linkedin and Twitter by creating content suitable for your target audience, publishing it and then analyzing the results. Managing social media includes managing the entire process of interacting with social media users. You can use some tools to make social media management more effective, and you can even use professional social media managers for this.
Effective social media management offers many benefits, including:
Cost: Whatever your marketing budget, social media is a cost-effective activity. Joining social media networks, posting content, and responding to user comments are free. Even social media advertising offers a profitable channel to reach your target audience and build a following online.
Reach: From Facebook to LinkedIn, social media networks help connect you with users from all over the world. You can reach niche audiences and offer your products and services to very wide audiences.
Target Audience: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, in Turkey, 37% of people are looking for products or services to buy on social media. Or 38% meet a new brand through social media.
Performance: Marketers and business owners around the world agree on the performance of social media marketing and advertising. Companies can create a brand through social media, deliver their brands to large audiences and increase their sales.
What is social media management?
A social media manager, whether a consultant at a digital marketing agency or an in-house employee, is a professional who specializes in social media marketing, social media advertising and social media management. They help you achieve certain goals, such as increasing your followers, maximizing interaction with your customers, and even increasing your income from your social media marketing activities.
In fact, most businesses see social media management as a very simple task. You log in, post something about your work, log out, and repeat the next day… right? Completely wrong! The truth is, social media is complex, and the list of social media manager responsibilities is longer than you might think.
Social media management, in its simplest definition, covers the following issues:
Research: This research involves an in-depth study of your company and its goals, your industry, your competitors, and your target audience.
Creating a strategy: Strategy requires detailed study, from sharing frequency to content models to be shared, from texts to htags to be used.
Creating content: What social media managers do after researching your business and creating the strategy is to create or curate engaging content for your social media accounts based on your goals.
Engage: TV or billboard ads don't give your audience a chance to engage with your content. Social media creates a two-way communication channel. When your social media manager shares a photo of a new product you sell, your audience can share directly with you how they feel. Your manager responds to that, and sometimes your audience responds to that response as well. Imagine this being done by 100's of people…
Analysis: After sharing content or launching your advertising campaigns, the most important thing social media managers do (or should do for that matter) is crunch the numbers and analyze. Because analysis is essential to know how to improve future posts or understand how to get a better return on ad spend (ROAS).
What should be done to use social media effectively?
All over the world today, social media platforms such as Facebook, Instagram, LinkedIn, Twitter and others have become a popular hub for businesses to promote their products and services. Today, almost every business asks “How can I use social media for business?” he asks. There are countless ways to use social media for business, but if you want to do it successfully, there are a few steps you need to take.
First, take inventory of your current social media presence . On which channels and how often do you post? What is your number of followers on channels? Which types of your posts receive how much interaction? Because by taking inventory of your current social media platforms and how they're performing, you can uncover what you're doing right and what you need to fix.
Determine your target audience . Your target audience includes the people you want to reach with social media management. To create your target audience, you should consider who is most likely to purchase your products or services. You can look at your existing customers to get a general idea of who you can target on social media. You can define your target audience by many attributes: Gender, Age, Occupation, Income, Family status, Location, Interests and hobbies, Habits, etc.
Define your goals accurately and in accordance with the platforms. Of course, choose the platforms that suit you objectively. For example, while increasing the number of subscribers and increasing brand awareness is a suitable goal for YouTube, increasing sales is more difficult due to the nature of this medium.
Get to know your competitors and even take an inventory of them. Analyzing competitors can be a very useful method to take examples of what is done right and improve them.
Create a social media content plan for your business . When you publish content frequently, it's difficult to keep track of everything you post. If you use multiple platforms, your process can become even more complicated. By creating a social media content plan, you will help keep the entire process organized and under control.
Create a variety of social media content . The type of content you can produce will depend on the platform. Some platforms offer a wide range of content options, while others are overly specific. Let's take a look at the types of content you can publish on the five most popular platforms:
Maximize your company's reach with social media ads . There is also the option to run paid ads as well as organic posts on social media channels. Social media advertising is a valuable part of social media. These ads help you gain brand visibility, gain new leads, and drive valuable conversions for your business. Social media ads allow you to reach people who don't follow your business. These ads appear in users' news feeds to help them find your business. It's a valuable strategy to gain new leads and get users to buy your products.
With which applications is social media managed more easily?
Google Analytics: While each social media platform has its own performance reporting tools, they often can't show how your strategy is working outside of the app. Google Analytics provides detailed information about what customers you acquire from Facebook, Instagram, LinkedIn or any other platform are doing on your website. The data you get from Google Analytics sheds light on how you should build your future social strategy by letting you know whether your social media efforts are helping you achieve your overall digital marketing goals.
Hootsuite: Helps you manage multiple social media platforms from one place. Additionally, with any plan from Hootsuite, you have the option to schedule posts from multiple profiles across multiple social media sites. There is also an analytics feature so you can track and measure performance against KPIs.
Sprout Social: Sprout Social is one of the right tools to manage and plan all your social media accounts on a simple-to-use platform. It also offers a variety of demographic and geographic data to gauge exactly what content is working for which followers.
Buffer: Buffer is another versatile tool that allows you to post from any platform and then analyze the results. It is simple and understandable to use.
Hubspot: As one of the social media management tools, Hubspot offers things you can do on the above platforms and tracks all interactions, conversations, and audiences on your Facebook, Instagram, Twitter, and LinkedIn profiles. It can integrate with your CRM, allowing you to effectively target specific audiences with personalized messaging using data from your Marketing Software.
Zoho Social: Zoho Social simplifies managing your brand on social media by providing a comprehensive social media management platform. In addition to managing multiple social media channels, there's also a posting calendar feature so you can see which posts are scheduled for publication. You can also track your target keywords between conversations and allow team collaboration from a single dashboard.
What to do to manage all social media accounts from one place?
If you want to manage all your social media accounts from one place, you can use one of the tools detailed above. Tools such as Sprout Social, Hootsuite, Zoho Social, MeetEdgar, Loomly, Sendible, Buffer, SocialPilot help you manage social media accounts from a single place and analyze data accurately.
How does working with a social media agency add value to you?
Social media is important because it allows you to reach, nurture and engage your audience, regardless of their location. When a business can use social media correctly to connect with its target audience, it can increase brand awareness, increase customer loyalty, and generate more sales and more revenue.
As an experienced social media agency, Magna Digital Marketing Agency provides every service you need to build, grow and profit from your social media assets.
With the support of our account manager, design and copywriter staff assigned to your brand, we prepare a special strategy for your brand, create your social media content, manage all your accounts in accordance with your purpose, manage the interaction with your target customers, provide a complete moderation service, and feed you with regular analysis and reports.
To speak with an expert social media manager, you can call us today at +90 (850) 333 80 91 or click on the link to get information about our social media management services.
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